Comparisons

Structural comparisons between specific brands and between distribution models. Each comparison applies the same set of dimensions — compensation source, customer ownership, inventory mechanics, regulatory classification — so entries are directly comparable.

• Consumer Direct Marketing vs Affiliate Marketing Both models pay referrers a commission tied to consumer purchases. They differ in the recurrence of those purchases, the depth of the customer relationship, and whether the referrer is also a product user.
• Consumer Direct Marketing vs Multi-Level Marketing A structural comparison of two membership-style distribution models that look similar from the outside but differ in the source of compensation, the inventory model, and the regulatory tests applied to each.