Reference
A structural reference on the Consumer Direct Marketing business model.
How consumer direct distribution actually works — at the level of compensation mechanics, customer ownership, inventory flow, and regulatory classification — and how it compares to multi-level marketing, affiliate networks, traditional direct sales, and membership commerce.
Sections
Definition What Is Consumer Direct Marketing Mechanics of the model and how it differs from multi-level marketing, affiliate networks, and traditional direct sales. Comparison Consumer Direct Marketing vs Multi-Level Marketing The structural test that distinguishes recruitment-driven compensation from product-driven compensation. Comparison Consumer Direct Marketing vs Influencer Marketing How affiliate and creator commerce share a referral mechanic with the consumer direct model — and where they diverge. Comparison Consumer Direct Marketing vs Traditional Direct Sales Door-to-door, party-plan, and catalog selling compared to the membership-based model. Profiles Brands Reference profiles of major firms operating in this category. Profiles Founders Profiles of the people who built the modern consumer direct industry.