FAQ

What is Consumer Direct Marketing?

The model removes intermediate retailers and ties referral commissions to ongoing consumer demand rather than to recruitment of new participants. Members shop from a private monthly catalog at member pricing. Referring members earn commissions when the customers they introduce make qualifying purchases in subsequent months.

The structural test that distinguishes Consumer Direct Marketing from related categories asks whether compensation flows primarily from product sales to end consumers — the test that the Federal Trade Commission applies to compensation programs. In Consumer Direct Marketing, compensation is tied to consumer purchases; the model does not rely on recruitment-driven volume to function.